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The tap that turns on
when you need it.
For Marissa and the KnowBe4 team.
Four areas to focus on.
Hiring spikes & sporadic demand
One week quiet, the next week 20 to 40 roles. Utilisation fluctuates, planning becomes reactive, and the internal team gets stretched.
Agency speed & initiative
"Why am I reviewing CVs? Just book people in." Speed, delivery and above all, initiative.
The intern blueprint
No current early careers recruiter. Around 30 interns last year, managed by pulling resource from elsewhere.
Germany
The UK and NL markets are largely under control. Germany is the problem child. Not a quick fix. But it's on the roadmap.
Luna as an embedded extension of your internal team.
Not a traditional agency. Not a CV supplier. An embedded hiring partner that operates like a member of the KnowBe4 TA function. Present before spikes happen, and moving the moment they do.
The goal is simple: when hiring ramps up, the tap turns on. When it's quiet, the market is already warm and the pipeline is already built.
The blueprint.
Four phases. Each one builds on the last, so that by the time roles open, the hard work is already done.
Embedded Understanding
FoundationsLuna gets under the skin of KnowBe4. The product, the culture, the GTM structure, and exactly what great looks like in each hiring profile.
- Deep-dive on KnowBe4's value proposition, mission, and market position
- Full understanding of SDR, AE, and Channel hiring profiles
- Align on what good looks like: culture, capability, trajectory
- Internal team introductions where useful
Virtual RPO Build
Brand presenceLuna starts operating as a visible extension of KnowBe4's hiring function. Candidates engage with KnowBe4's brand, not ours. Everything is built to feel internal.
- LinkedIn updated to reflect "Recruitment Partner at KnowBe4 via Luna"
- Job specs written in KnowBe4's tone and brand voice
- Hiring marketing assets built: who KnowBe4 are, why join, what the team looks like
- Candidate-facing collateral that makes every touchpoint feel seamless
Market Mapping
Pipeline buildingBefore a single role opens, the market is already mapped and warming. When the spike comes, we're not starting from zero.
- Full talent mapping across UK, Germany, and Netherlands
- Full market mapped across all revenue roles: SDR, AE, AM and Channel, by level and territory
- Proactive outreach and relationship-building through Luna's network and new connections
- Passive talent engaged with KnowBe4's story before roles go live
Activation
The tap turns onMarissa gives the green light. We run. Delivery happens in sprints. Fast-moving, autonomous, with minimal admin back to the internal team.
- Immediate outbound from a pre-warmed pipeline
- Direct candidate engagement: interviews booked, not CVs sent
- Sprints structured around urgency and volume
- Full visibility shared throughout, pipeline always open
What comes next.
Intern Programme
Two of our team have sat within Softcat's early careers function. Rather than sifting inbound applications, we headhunt. We also build a retention community: new hires join a private KnowBe4 platform between offer and start date, receive onboarding content, and arrive engaged from day one.
Germany
A harder market, and we know it. When the time is right, the approach is dedicated: full market mapping, German-language outreach, and a proper plan built around the specific challenges. Not a quick fix bolted onto UK delivery.
SDR Team Build
With a new SDR Manager in London, the foundations are there. Luna's advanced hiring model applied to SDR: talent sourced proactively, not sifted, with SDR-to-AE progression mapped from the start.
500+ SDRs placed at Softcat through this model. Engagement community keeping new starters warm from offer to day one.
When the spike comes,
the work is already done.
Let's get started
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hello@lunatalent.io
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